Case Study - Consumer Brand
Unlocking 30% increase in annual revenue without increasing marketing spend
Increase in Annual Revenue:
30%
The Situation: Strong online traffic, but revenue not scaling proportionally. Leadership assumed they needed more traffic.
What Amplio Surfaced: Seven specific conversion leaks across the website funnel that were silently costing the business revenue every day.
What Amplio Did:
Conducted revenue-leak diagnostic across homepage, product pages, and checkout
Quantified the economic impact of each leak
Delivered prioritized CRO roadmap with clear revenue projections
Leadership's Decision: Implemented fixes internally based on the roadmap.
The Lesson: Fix the system before you scale spend.
Economic Impact:
44% improvement in site-wide conversion rate (1.8% → 2.6%)
Result: 30% increase in annual revenue at existing traffic levels
First fixes live within 3 weeks